Counting People Reached – Navigating direct, indirect and double counting

With the increased attention to performance accountability, output indicators, like the number of people reached by services, have understandably taken a backseat of impact indicators used to determine what difference has been made. However, one should not underestimate the importance of and challenges for measuring basic output-level indicators, such as people reached by services (AKA “beneficiaries”).  This blog will examine this, focusing on the challenges presented by direct and indirect recipients, as well as double counting. It will conclude that there is no universal “recipe” for accurately counting people reached.

Read more