“Beneficiary” Revisited

May 9, 2016

Eye

 

This post is about what to call the people we target in development and humanitarian relief work – that may strike one as mundane, but for monitoring and evaluation (M&E), it is essential to define and clearly understand what we are to measure and report. From “beneficiaries” and “clients” to “target population” and “people reached,” semantics vary, with salient considerations (and complications) for measurement. I will illustrate this by first looking at a couple glitches with the use of “beneficiary,” 2) recognize that semantics adapts to context, and 3) stress the important distinction between measuring outreach versus impact.Continue Reading